Sold! The Smell That Will Sell Your Home!

FOR BRITS looking to sell their home, new research has revealed the smell which could make their house more desirable to potential buyers.

A survey of 1,015 UK adults carried out by leading household appliances retailer, AppliancesDirect.co.uk, revealed a staggering 86% of those surveyed said the smell of a house could be the difference between putting in an offer or not.

When quizzed on the scents which would be a welcome surprise when viewing a property, 35% of Brits said the smell of fresh bread baking would be a selling point.

The odor of fresh coffee came in second place, with 32% of respondents claiming they would enjoy this. Sold! The Smell That Will Sell Your Home!

Clean laundry (29%), fresh flowers (24%) and an open fire (19%) complete the top five most desirable aromas for potential buyers. 

On the contrary and perhaps not surprisingly, being greeted by the smell of pets in a home is the most off-putting (67%) followed by the smell of cigarettes (62%).

An overpowering smell of cleaning products (45%), a whiff of damp (44%) and a rubbish bin (37%) complete the top five worst smells you could face when viewing a property.

Mark Kelly, marketing manager at AppliancesDirect.co.uk comments: “While the research shows there are some smells vendors really need to avoid when having viewings, there is some great opportunity to entice potential house buyers by filling the home with desirable scents.

“By investing in a bread maker or a coffee machine for the kitchen, creating those smells is so much easier and as the research shows, are likely to leave a lasting impression on those looking to buy a house.

“Over the past 12 months, we’ve seen a 175% increase in sales of bread makers and a 180% increase in sales of coffee machines.”

The survey also quizzed Brits on the other features potential buyers look for when viewing a property and found 72% would be more inclined to put in an offer if the kitchen featured new appliances such as a fridge freezer, cooker and washing machine.

61% of respondents said they would specifically look at the condition of the appliances when considering buying a house, while 45% would expect white goods to come with the house if they were to buy it.

For more information on AppliancesDirect.co.uk visit www.appliancesdirect.co.uk.

AppliancesDirect.co.uk sells a vast range of kitchen gadgets, white goods and other household appliances. The full range of products can be found at www.appliancesdirect.co.uk

March 14, 2018

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