Families take on the housework equality challenge in Indesit’s ‘the big family switch up’ web series

Families take on the housework equality challenge in Indesit’s ‘the big family switch up’ web series

Giovanna Fletcher and the Mansfield family

As part of Indesit’s #DoItTogether campaign, the brand will be introducing consumers to four real families who aim to change their habits and share the household tasks equally. Launching this May, ‘The Big Family Switch Up’ is a new web series, presented by Giovanna Fletcher, that takes a light hearted look at a serious social challenge: Today, on average, female partners spend twice as much time on housework than men do – a situation that’s far too often ignored. But now four UK families are taking on the equality challenge to swap roles for a week to achieve more collaboration in taking on the daily chores and to #DoItTogether.