Survey reveals valid reasons for not investing in smart home device

Paying out for expensive smart home devices is a big ‘no no’ for many, according to a recent survey carried out by David Wilson Homes.

The five star housebuilder, which is building new homes in the Bristol region, asked 2,000 people what would most put them off investing in the smart home devices, and almost half (40 per cent) said cost was a significant factor. 15 per cent were daunted by the idea of setting up, while 13 per cent said they just didn’t understand the devices.  Another 15 per cent were worried about the possibility of being hacked.

“Smart home devices can be expensive, so it’s no surprise that so many of those we asked were put off by cost,” said sales director, Louise Ware. “There are bargains to be had, but you have to be very careful when choosing because setting up and security are a very real concern too.

Smart home devices“In fact a spate of security breaches has prompted the UK government to announce guidelines in a bid to make internet-connected services safer to use. Passwords, for example, are paramount.”

As well as stricter guidance on passwords and encryption recommendations, the government’s Security by Design review calls for device manufacturers to make it easier for consumers to delete personal data. It also requests easier installation and maintenance.

“The number of households owning smart devices is on the rise, but the worries raised in our survey are very much reflected in the government’s own review,” added Louise. “There is much that manufacturers can do to make buying new technology for the home a more attractive prospect - and price, ease-of-use and security are very much top of the list.

“There are of course huge benefits to be had from internet-connected devices, and they truly can have a tremendously positive effect on the lives of those who use them. But they must be safe and easy-to-understand for all.

“The hope is that these new guidelines will give more people the confidence to give them a go in their own homes.”

David Wilson Homes is building quality new homes at a number of developments across Bristol including Knights Rise in Temple Cloud and Park Farm in Thornbury.

For more information about Smart home devices please call 0844 5710 385 or visit


April 13, 2018

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