Combining a prime location on bustling Ealing Broadway with stylish homes and deposits from just £5,300, SO Resi Ealing will make stepping onto the property ladder in sought-after West London a reality for hopeful homebuyers when it launches 23 November. 

SO Resi Ealing is the transformation by Metropolitan Thames Valley Housing of a former BHS store into a collection of one, two and three-bedroom apartments. Prices start from £106,000 for a 25 per cent share of a one-bedroom apartment (full price £420,000). 

A striking one-bedroom showhome is available to view by appointment and showcases the design and quality of the homes. The contemporary open-plan apartments are designed to a high specification with vast windows that create bright living spaces and offer panoramic views from the higher floors. The kitchens include an integrated washer/dryer, fridge/freezer and dishwasher. Every two-bedroom apartment includes an en suite bathroom to the main bedroom and in every home the main bedroom also includes built-in wardrobes.

Offering respite from the vibrant hustle and bustle of the city, residents enjoy an exceptional amount of outdoor space; each apartment has its own private decked balcony and there is a communal podium garden on the first floor, together with two further roof gardens.  

The ground floor of the building is dedicated to commercial space which is still to be allocated and will open up the possibility of more facilities for the community to enjoy. Each apartment also comes with two secure bicycle spaces, ideal for those who cycle to work or around London for leisure.      

Ealing is undergoing a billion-pound regeneration which is infusing the town centre with new style. A range of shops, bars and restaurants are just a short stroll away from SO Resi Ealing, together with a dynamic new urban quarter, Dicken’s Yard, which offers lifestyle brands, leisure activities and a weekly artisan market. Ealing also has a thriving arts and entertainment scene, including local theatres, comedy clubs and cinemas.

There is plenty of peaceful green space to enjoy. Known as one of London’s greenest boroughs, Ealing boasts more than 100 parks and open spaces, including Ealing Common and Ealing Green. 

SO Resi Ealing is also just a ten-minute walk from West Ealing station. The new Elizabeth Line will reduce journey times to 12 minutes to Paddington, 15 minutes to Bond Street and 29 minutes to Canary Wharf.  For those who work at Heathrow, or travel abroad, the airport is a mere 12 minutes away. 

Esaiyas Mollallegn, Head of Marketing at SO Resi, comments: “SO Resi Ealing is a great example of how shared ownership makes it possible to buy a new home in a great location that people could not otherwise afford. We offer a variety of homes which meet a range of different buyers’ needs; the one, two and three-bedroom apartments - which will include a selection of penthouses - are ideal for young professionals, couples and growing families alike.”

Through shared ownership you buy a share of a home, typically between 25 and 75 per cent, depending on what you can afford based on your household income. The deposit is for the share you buy, which is much lower than paying a deposit on the full price. You then take out a mortgage to cover the rest of your share and pay SO Resi a monthly payment on the share you do not own. 

To find out more about the shared ownership homes at SO Resi Ealing, or to book a viewing of the showhome, call SO Resi on 0208 607 0550 or visit www.sharedownership.co.uk.